The Duomo Initiative: Snake oil?

The Duomo Initiative/PuriCassar
  • Honesty
  • Quality
  • Cost
  • Support
  • Verified Trades
  • User Experience


Yet another trading educator offering ‘social proof’ of success, but no actual record of live trading. A trading and investment course by a couple of characters that proclaim to be highly successful prop traders/investment managers/financial wizards with a secret-sauce formula of trading. For a small fee of only $850 they will reveal the supposedly groundbreaking investment theory.

They proclaim to be wanting to help single moms, and ordinary people to become filthy-filthy rich. Claim to be Swiss-based asset managers, but Swiss financial authorities have no record of their existence.

Pure marketing sizzle, but not much steak.

Pros: Funny, world class marketing efforts. YouTube videos contain useful information.
Cons: Owners of company have no verifiable track record of success. Rediculous 'social proof'.

Thanks for reading today’s review of The Duomo Initiative. What is The Duomo Initiative? The company is a trading educational company offering an online trading course at $895. The company is owned by two individuals named Alexander Cassar and Nicholas Puri. The company appears to have arrived on the trading educational scene sometime in 2014.

In addition to the trading educational course, the Duomo Initiative claims to be a subsidiary of a Swiss-based money management company named A web search reveals that also arrived on the scene, at about the same time as the trading educational company The Duomo Initiative.

The company front person and chief entertainer is Nicholas Puri. In several promotional videos, Nicholas claims that he has been a highly successful London private banker and “earned a massive salary managing money for celebrities and professional athletes.” Nicholas also claims to have managed money through the supposed money management firm, PuriCassar AG. In fact, he loves to purr and eloquent about the many successes of his supposed money management firm, PuriCassarAG. One such claim is that he “turned $50k into $500k in only 6 weeks.”

However, TradingSchools.Org contacted, which is the Swiss Financial Authority and in charge of regulating all companies claiming to be Swiss-based asset management companies. Unfortunately, there is no registration for a money management firm named In addition, neither Nicholas Puri or Alexander Cassar are registered with Finma as financial advisors or money managers in any capacity. Finma replied to our telephone inquiry by simply stating, “if they are managing money in Switzerland, then they must be registered, and neither individuals of this supposed company is registered.”

The Finma representative explained that many individuals claim to be a Swiss-based money management company, or Swiss-based hedge fund because it simply sounds nice. The imagery of “Swiss Money Managment, Swiss Hedge Fund, Swiss Banks has the effect of conjuring images of safety and security” replied the Finma rep. The Finma rep also recommended that I contact the Swiss Funds and Asset Management Association and inquire if they are registered, or if anyone has heard of this supposed Swiss money management company.

The Swiss Funds and Asset Management Association replied that they had no record of these individuals or their companies.

What is probably happening

On the surface, it appears that is simply a ‘front’ website. That it has no purpose or intent of actually managing investment funds for anyone. In fact, TradingSchools.Org sent multiple inquiries to and requested information on the fund, how to invest, fund performance, etc. Unfortunately, PuriCassar AG refused to reply to our requests. However, all TradingSchools.Org email links are embedded with real time auto tracking, and so we could see and observe someone opening the emails and then simply deleting the emails. They had no intention of answering.

In addition, TradingSchools.Org sent several anonymous emails to and acted as if we were customers that simply needed to withdraw funds from our investment account. Once again, no reply. The emails were opened and promptly deleted. I find it very strange that a supposed Swiss-based money management firm would choose to simply ignore all inquiries. This supposed company doesnt even have a phone number.

Am I writing that is some nefarious scheme to defraud investors and trick people? No. But it certainly appears that The Duomo Initiative is using the backdrop of ‘Swiss-based money management’ as a show prop. A shiny trinket. Something that conveys the appearance of success. The equivalent of this marketing method would be Tim Sykes’ orange Lamborghini, or Anton Kreil with a picture of his supposed rocket ship (true story) that he plans on taking to the moon, or Cameron Fous (douche bag) with pics of his many bikini model girlfriends and private yachts.

Day Trading Glory

Learn my day trading secrets and hot babes will be wearing your name on their underwear.

It seems as if trading educators only seem to get more and more outrageous and outlandish in their claims of success. Several years ago, most trading educators had only one Bentley, now most have a fleet of Bentley’s, Porche’s, Mercedes, Ferrari’s and Lamborghini’s. Heck, even Nicholas Puri has his own Maserati to show off…

Duomo Initiative

Buy my trading course and you will soon own a new Maserati.

In my opinion, it appears that The Duomo Initiative and PuriCassar is quite simply a marketing entity. With its only purpose to sell a recorded trading educational course at $850 per person. Actual investment companies do not spend their time pumping out massive amounts of promotional videos and sales propaganda. The following websites are a testament to the marketing savvy…

The following video is also 100% promotional huff-puffery. I especially love the part where Nicholas Puri explains that one of his biggest motivations is “helping single mom’s.” What in the hell is that all about? And I love the part where they discovered a “secret trading method” that only the rich and famous have had access too. But us lolely folks on the bottom of the food chain can now be privy to these super-secret trading methods. Have a look at the video, its pure entertainment.

If you took the time to watch this video, you are probably feeling like you just took a bath in snake oil. But what if PuriCassar and The Duomo Initiative really do have a ‘super-secret’ trading method and they really do want everyone to become ‘filthy-filthy rich’ as they claim in their video?

TradingSchools.Org reached out to The Duomo Initiative and asked for some sort of proof of their amazing trading success. However, no response.

Wrapping things up

Although this review is negative towards the materials and marketing, it is important to note that the overall marketing is excellent. And I found the various YouTube video to be both informative and highly entertaining. But is this enough for me to pull out my credit card for yet another trading educator? Not a chance.

The only way that I would spend my hard earned money is if either of these clowns were to show some sort of proof of prior success. At this time, they are not willing to entertain this idea. Perhaps in the future, we can get a new review written, but it needs to be accompanied with an actual trading record for either Nicholas Puri or Alexander Cassar.

Thanks for reading and watching the corny video. As always, your comments and opinions are greatly appreciated.

And one last thing, a special message for Nicholas Puri, if things don’t work out with The Duomo Initiative, you can always go back to your old day job selling books and courses at Your Success Academy. Leave the business of trading and investing up to the professionals, or at least those with a verifiable track record of success.

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Anon (@guest_5057354)
5 months ago

Thank you so much for your review. A YouTube video from The Duomo Initiative popped up in my news feed today. I decided to do a quick Google search just to see what it’s all about. I recognized and I knew that was a trusted site for my research. I have followed tradingschools for a while now. Thank you again for being the warning that so many people need, to include myself. This site is a true representation of what we can be thankful for. Best Wishes to you. Happy Thanksgiving.

Alex (@guest_5056862)
8 months ago

This article put me off from enrolling in his program for a couple years, last year i finally joined and man do i ever wish i just went for it years ago, this guy is the real deal. I dont know who wrote this b.s. article or why but it’s ridiculous. You’ll see that Nicholas is the real deal once you get in the course, it’s a damn shame this article is talking such non-sense about him, pretty sure there’s a money back guarantee..I believe that’s what got me to try it, i’d suggest doing the same.. This article should be taken down in my opinion. btw, im basically a consistently profitable trader now thanks to him, freakin godsend. try it out people.

Adrian (@guest_5056753)
9 months ago

Too much hair, teeth and makeup (did anyone spot that). Over produced videos for what’s being offered. Nothing adds up.

Michael (@guest_3048359)
1 year ago

This article appears to be slanderous. If the writer took the time to actually review more than just one of the duomo videos, they’d realise that Nicholas actually does a series of free courses on a range of topics. They offer decent information and tips for FREE. There is no obligation to buy the full course and the pricing schedule is transparent. So it’s a choice/judgement call if anyone wants to go for the full course. Nicholas applies no pressure at all to purchase it.
In addition, he encourages you to test the methods for yourself over an extended period of time (on a demo account) so you can decide if its consistently profitable or for yourself.
Hes opposed to all of these get rich schemes and never promises a Maserati or anything else. In fact hes very upfront in saying that trading is hard and it takes dedication to even get to the point if being consistently profitable.

Lastly, its probably quite easy to slander anyone who put themselves out there from behind your keyboard. At least Duomo are offering accessible information in a clear way and not trash talking others. Don’t knock it till you’ve tried it. Use the free courses and the tell me something.

darkpool (@guest_5056770)
9 months ago
Reply to  Michael

and which one of them are you? sounds like you either A) a partner or B) do not understand the mechanics of a modern day social media con job.

Dennis (@guest_1045542)
2 years ago

Buy my trading course and you will soon own a new Maserati ???
Did you watched the video its a rental you moron.

Nordin soussi
Nordin soussi (@guest_1044463)
2 years ago

What a load of nonsense. Nicholas Puri and co are absolutely legit and their course is fantastic. I’ve been a long term follower of the duomo method and I have NEVER heard nicholas tell me I was going to be filthy filthy rich. You are just making stuff up and it’s quite frankly embarrassing from your part. Where is YOUR proof of prior success? Because me and many many others have seen proof of success in the duomo method.

Paul Rhodes
Paul Rhodes (@guest_1040887)
2 years ago

Here’s a fact. Nicholas Puri was convicted of fraud in the UK. I was one of the people he pretended to sell a watch to, took my money and then gave me the run around until the police caught up with him and he was arrested. He was taken to court and found guilty. I got my money back from the small claims court and county court bailiffs attending his address.

So if he’s that successful why is he stealing from regular hardworking people?

Avoid like the Black Death.

BobM (@guest_38371)
2 years ago

WAF are you talking about? Personally I don’t care if they have a office registered on the Moon. Why should I bother checking? The staff that Nick is talking about on YouTube or his free introduction to full course is absolutely brilliant. Nobody pressurising you to purchase anything. It is entirely up to the person who is thinking of becoming a trader . The pricing is also way beyond reasonable. To start you can opt for 6 monthly instalments. After the first instalment 0f £150 you will have access to everything and then, after one month , if you don’t like it you can leave it. Whoever have written this nasty article about Duomo must be simply terrified of the competition and are trying to scare away potential students. Well, they managed to achieve quite opposite reaction. I’m going to enroll to Duomo Initiative today.
By the way, in the past I have tried the Online Trading Academy . For £199 I have purchased 3 day introductory course. By 3rd day the pressure of buying whole course was uncomfortably apparent. Then the price was reviled. It was ….. wait for it ….. £20.000 (yes, twenty thousand pounds). Well, I didn’t enroll.

Gaston (@guest_1040273)
2 years ago
Reply to  BobM

Hey Bob!

How has the course been so far? I’m planning on enrolling too and I would like to ask you some questions before doing so. Hope you are okay with that and if so, please email me at so we can get in touch.

Hope to hear from you soon!

Gaston Seijas

CRISTIAN (@guest_1047463)
2 years ago
Reply to  Gaston

did bob replied you? im thinking in thinking on enrolling too,

Ad (@guest_37904)
2 years ago

His videos on YouTube and the free course on his website are great and are packed full of information, which is making me a think his course is actually worthwhile, because I really like his approach and attitude.

Meanwhile, this review covers zero course material at all. It’s just a judgement based on a few external things that could be made out to be nefarious. If you actually take time to dig into his methods and criticise those, then this might hold more sway, but now I’m thinking you’ve got your own agenda with this website and cannot be trusted.

CRISTIAN (@guest_1047464)
2 years ago
Reply to  Ad

did u bought the course? how was it? im thinking on enrolling too, tell me pls,

Dark (@guest_32432)
2 years ago

Lol this is rich coming from a convicted scammer and swindler. Your entire website is probably based on blackmailing people and extort money

David (@guest_32436)
2 years ago
Reply to  Dark

He can smell scammers better than anyone.

Stray Dog
Stray Dog (@guest_32440)
2 years ago
Reply to  Dark

Yawn. Same old accusation and faulty logic that we’ve heard before. Dark, if Emmett was trying to blackmail people because he a scammer and swindler then he’s certainly lost his fraudster skills because he’s failed colossally at doing that. Look through the pages here, it’s a who’s who of frauds and you don’t think that they would have parted with some cash to prevent a negative review?

Leonardo Donatolli
Leonardo Donatolli (@guest_31748)
3 years ago

Amazing review Emmett. Thanks for putting the time in to weite the review and run the website. Another typical scam trading educator with no trading experience!

Charl Rome
Charl Rome (@guest_30415)
3 years ago

In the video above with the Maserati in the background, Nicolas specifically states that it was RENTED. Which proves you did not even bother to watch the video in full.

Nico (@guest_1041468)
2 years ago
Reply to  Charl Rome

This is actually true, car was rented which he clearly stated!

Ciprian Vatamanu
Ciprian Vatamanu (@guest_30371)
3 years ago

I do understand your efforts to attract people on your page, by writing a review about the duomo initiative. You know people are interested in this method, and for new guys, they want to take a look on some reviews. You article is full of nonsense, and you improvise on some subjects that are not the case with the duomo method or Nicholas. For those that want to take a look and see if PuriCassar AG exists, just take a look on their website where they have the registration number and do a quick search on google. A site with advertising and affiliation like tradingschools it’s a sign that you look for lots of visitors to sustain a steady income from this. I’m not saying it’s bad to be affiliated, but take a look on the duomo website… no advertising on brokers or other things. Just the method. So, in my opinion this review is full of crap, and the duomo method is a legit approach on the markets. Maybe some people are just jelous about the way they have a reach on the internet, with their youtube chanel. I think it’s a brilliant ideea, and indeed you can really learn some good stuff from that approach.

Oualid (@guest_27880)
4 years ago

i watched many of his videos he is knowing what he is talking about he knows what he is doing he has some great ideas that is i checked and they are very helpful ..don’t be such a hater

Vincent (@guest_27663)
4 years ago

Joined the course and it is the best decision I’ve made in my life. It is well worth the money and time to learn. Don’t know anything about their previous success, but all I know is what they are teaching on that course, it is working for me on the Forex market, and that’s enough for me to prove they are not scammers.

Alex T
Alex T (@guest_27433)
4 years ago

Just click the link below and find the Puricassar firm in the swiss registry. You needn’t call in Switzerland. Its all on the web. Just sayin. I did research on them as well.

and also

they should be in that list.

I haven’t tested their method yet. But for scammers, as ou say they are, they are putting a lot of effort in interaction, live events and other exposure. Now as a scammer I would stay hidden, and shifty as much as possible. I will do further research and let you know.

One more thing: the bit where you guys call the Swiss authority and they explain why companies claim to be from Switzerland… I read that bit or something very similar in another review. You may want to gather more facts first and dig deeper. As you see they are legit as far as Switzerland goes.

Anthony (@guest_30057)
3 years ago
Reply to  Alex T

Its always the story, no dont trust these people they are scammers.. meanwhile, hey why dont you sign up to my friends course instead

Rob B
Rob B (@guest_30067)
3 years ago
Reply to  Anthony

“Its always the story, no dont trust these people they are scammers.. meanwhile, hey why dont you sign up to my friends course instead”

Not the same story from most poster here. The story is don’t trust anyone selling Day Trading Room or their education package or amazing indicators.

Leroy (@guest_30283)
3 years ago
Reply to  Alex T

those links don’t work.

Ben (@guest_32638)
2 years ago
Reply to  Alex T

your links dont seem to work

luke (@guest_33495)
2 years ago
Reply to  Alex T

Core properties
UID status
UID extension
Legal seat or company address
PuriCassar AG
Additional name
(PuriCassar <ltd.) (PuriCassar SA)
Street / No
Mythenquai 26
ZIP / Town
8002 Zürich
Municipality nbr.
PO Box
PO box number
ZIP/Town of PO box
Further attributes
Legal form
0106 – Public limited company
Register of commerce data
RC status
UID headquarter
Reference number
VAT data
VAT register status
VAT number
CHE-217.498.827 MWST (valid from 01.01.2013 to 31.12.2013)
Start of obligation
End of obligation
VAT-group member
Reference number

luke (@guest_33496)
2 years ago
Reply to  Alex T


Harley (@guest_27151)
4 years ago

I can tell 1o0% that the guy writing this article & the people commenting are not making any money from the market’s! You posed as a customer? No wonder he didn’t reply to you.

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