The Duomo Initiative: Snake oil?

The Duomo Initiative/PuriCassar
  • Honesty
  • Quality
  • Cost
  • Support
  • Verified Trades
  • User Experience
1.3

Summary

Yet another trading educator offering ‘social proof’ of success, but no actual record of live trading. A trading and investment course by a couple of characters that proclaim to be highly successful prop traders/investment managers/financial wizards with a secret-sauce formula of trading. For a small fee of only $850 they will reveal the supposedly groundbreaking investment theory.

They proclaim to be wanting to help single moms, and ordinary people to become filthy-filthy rich. Claim to be Swiss-based asset managers, but Swiss financial authorities have no record of their existence.

Pure marketing sizzle, but not much steak.

Pros: Funny, world class marketing efforts. YouTube videos contain useful information.
Cons: Owners of company have no verifiable track record of success. Rediculous 'social proof'.

Thanks for reading today’s review of The Duomo Initiative. What is The Duomo Initiative? The company is a trading educational company offering an online trading course at $895. The company is owned by two individuals named Alexander Cassar and Nicholas Puri. The company appears to have arrived on the trading educational scene sometime in 2014.

In addition to the trading educational course, the Duomo Initiative claims to be a subsidiary of a Swiss-based money management company named PuriCassar.com. A web search reveals that PuriCassar.com also arrived on the scene, at about the same time as the trading educational company The Duomo Initiative.

The company front person and chief entertainer is Nicholas Puri. In several promotional videos, Nicholas claims that he has been a highly successful London private banker and “earned a massive salary managing money for celebrities and professional athletes.” Nicholas also claims to have managed money through the supposed money management firm, PuriCassar AG. In fact, he loves to purr and eloquent about the many successes of his supposed money management firm, PuriCassarAG. One such claim is that he “turned $50k into $500k in only 6 weeks.”

However, TradingSchools.Org contacted Finma.ch, which is the Swiss Financial Authority and in charge of regulating all companies claiming to be Swiss-based asset management companies. Unfortunately, there is no registration for a money management firm named PuriCassar.com. In addition, neither Nicholas Puri or Alexander Cassar are registered with Finma as financial advisors or money managers in any capacity. Finma replied to our telephone inquiry by simply stating, “if they are managing money in Switzerland, then they must be registered, and neither individuals of this supposed company is registered.”

The Finma representative explained that many individuals claim to be a Swiss-based money management company, or Swiss-based hedge fund because it simply sounds nice. The imagery of “Swiss Money Managment, Swiss Hedge Fund, Swiss Banks has the effect of conjuring images of safety and security” replied the Finma rep. The Finma rep also recommended that I contact the Swiss Funds and Asset Management Association and inquire if they are registered, or if anyone has heard of this supposed Swiss money management company.

The Swiss Funds and Asset Management Association replied that they had no record of these individuals or their companies.

What is probably happening

On the surface, it appears that PuriCassar.com is simply a ‘front’ website. That it has no purpose or intent of actually managing investment funds for anyone. In fact, TradingSchools.Org sent multiple inquiries to PuriCassar.com and requested information on the fund, how to invest, fund performance, etc. Unfortunately, PuriCassar AG refused to reply to our requests. However, all TradingSchools.Org email links are embedded with real time auto tracking, and so we could see and observe someone opening the emails and then simply deleting the emails. They had no intention of answering.

In addition, TradingSchools.Org sent several anonymous emails to PuriCassar.com and acted as if we were customers that simply needed to withdraw funds from our investment account. Once again, no reply. The emails were opened and promptly deleted. I find it very strange that a supposed Swiss-based money management firm would choose to simply ignore all inquiries. This supposed company doesnt even have a phone number.

Am I writing that PuriCassar.com is some nefarious scheme to defraud investors and trick people? No. But it certainly appears that The Duomo Initiative is using the backdrop of ‘Swiss-based money management’ as a show prop. A shiny trinket. Something that conveys the appearance of success. The equivalent of this marketing method would be Tim Sykes’ orange Lamborghini, or Anton Kreil with a picture of his supposed rocket ship (true story) that he plans on taking to the moon, or Cameron Fous (douche bag) with pics of his many bikini model girlfriends and private yachts.

Day Trading Glory

Learn my day trading secrets and hot babes will be wearing your name on their underwear.

It seems as if trading educators only seem to get more and more outrageous and outlandish in their claims of success. Several years ago, most trading educators had only one Bentley, now most have a fleet of Bentley’s, Porche’s, Mercedes, Ferrari’s and Lamborghini’s. Heck, even Nicholas Puri has his own Maserati to show off…

Duomo Initiative

Buy my trading course and you will soon own a new Maserati.

In my opinion, it appears that The Duomo Initiative and PuriCassar is quite simply a marketing entity. With its only purpose to sell a recorded trading educational course at $850 per person. Actual investment companies do not spend their time pumping out massive amounts of promotional videos and sales propaganda. The following websites are a testament to the marketing savvy…

The following video is also 100% promotional huff-puffery. I especially love the part where Nicholas Puri explains that one of his biggest motivations is “helping single mom’s.” What in the hell is that all about? And I love the part where they discovered a “secret trading method” that only the rich and famous have had access too. But us lolely folks on the bottom of the food chain can now be privy to these super-secret trading methods. Have a look at the video, its pure entertainment.

http://moore-emmett.wistia.com/medias/g1h47el6yu?embedType=async&videoFoam=true&videoWidth=640

If you took the time to watch this video, you are probably feeling like you just took a bath in snake oil. But what if PuriCassar and The Duomo Initiative really do have a ‘super-secret’ trading method and they really do want everyone to become ‘filthy-filthy rich’ as they claim in their video?

TradingSchools.Org reached out to The Duomo Initiative and asked for some sort of proof of their amazing trading success. However, no response.

Wrapping things up

Although this review is negative towards the materials and marketing, it is important to note that the overall marketing is excellent. And I found the various YouTube video to be both informative and highly entertaining. But is this enough for me to pull out my credit card for yet another trading educator? Not a chance.

The only way that I would spend my hard earned money is if either of these clowns were to show some sort of proof of prior success. At this time, they are not willing to entertain this idea. Perhaps in the future, we can get a new review written, but it needs to be accompanied with an actual trading record for either Nicholas Puri or Alexander Cassar.

Thanks for reading and watching the corny video. As always, your comments and opinions are greatly appreciated.

And one last thing, a special message for Nicholas Puri, if things don’t work out with The Duomo Initiative, you can always go back to your old day job selling books and courses at Your Success Academy. Leave the business of trading and investing up to the professionals, or at least those with a verifiable track record of success.

27 Comments

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