Pure Financial Academy: 2nd generation hustler?

Pure Financial Academy
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Summary

Pure Financial Academy is owned by Will Busby, the son of well-known trading educator Tom Busby.

Will Busby is keeping up with the well-worn family tradition of having no verifiable trading results. Yet, he expects consumers to willingly fork over, up to $12k for a truly magical trading educational experience.

Is offering a “fully automated” trading system that is supposedly a ‘set and forget’ trading system for $5k. Yet has no performance summary for the system, no track record to substantiate the performance, and no willingness to cooperate with a review from TradingSchools.Org.

Will Busby claims it would be “unethical” to show actual trading performance. How so?

Thanks for reading today’s review of Pure Financial Academy

Pure Financial Academy is a trading educational company owned and operated by Will Busby, out of Atlanta Georgia. The Busby name is certainly nothing new to the trading education scene. Will Busby’s father, Tom Busby has been selling all manner of day trading products since the mid-1990’s. It appears that in 2011, Will Busby broke away from his father’s trading educational business known as the Diversified Trading Institute and started Pure Financial Academy. Teaching people “how to day trade” appears to be the Busby’s ultimate gift to humanity.

Pure Financial Academy is currently offering the following courses and trading magic:

  • Silver Pro Trader Program for $1995. You will supposedly learn how to “follow the smart money” and “locate institutional supply and demand.”
  • Gold Pro Trader Program for $2995. You will learn additional analysis techniques including the secrets of Fibonacci analysis.
  • Platinum Pro Trader Program for $5947. You will learn the ultimate secrets and be able to speak with Will Busby directly. Such an honor.

Pure Financial Academy also offers “Professional-Level Trading Software” which includes the following:

  • Supply and Demand Volume Zones for $1497. The software purports to be able to predict price direction on ALL timeframes and scale. Whether you are using a 5-minute bar chart, a 5-second bar chart or a 5-year bar chart…the software auto recalculates and supposedly makes predicting the future very easy. The software is delivered as an indicator for the NinjaTrader platform.
  • The PFASD Trading System for $4,999. An automated trading strategy that supposedly uses “adaptive algorithms” that automatically deliver amazing profits on all asset classes, all time frames, all the time. Just “set it, and forget it.” This is trading made easy. Without all the hassles of thinking, learning, and making decisions for yourself.

Contacting Will Busby of Pure Financial Academy

Over the past 3 years, TradingSchools.Org has received 7 requests to review Pure Financial Academy. In addition, we also received one complaint regarding the $4,999 trading system.

During the month of May 2017, we reached out to Will Busby at Pure Financial Academy requesting more information about his personal trading performance, as well as the performance of his “set it, and forget it” trading system. Will Busby, in multiple videos and presentations, declares that he is a “full-time professional trader.” This sure sounds wonderful, but without a verifiable track record…it means nothing.

Will Busby responded that he could provide no track record of his personal trading results. Nor does he have a verifiable track record for his supposed “set it and forget it” trading system. He responded, “It would be unethical for me” to show my show my personal trading results. And, that people should “read my reviews on my website” and asserts that his reviews are 100% genuine.

So let me get this straight…Will Busby expects people to send him $12,000 to learn his magical trading methods, or $5,000 for his ‘super-secret’, 100% full proof trading system, yet can provide no track record that he has ever made a nickel trading the markets? Sure sounds like a bet for suckers to me.

And Will Busby believes it would be unethical to show an account statement for his own trading performance? How is that unethical? In my opinion, the only thing unethical would be making outrageous claims of being a full-time professional trader, when in fact, you have no verifiable track record of ever making a nickel in the markets. Will Busby is encouraging people to “make a career change”, yet it appears that his only career in life has been selling trading magic. Just like his old man. Rediculous.

TradingSchools.Org received one nasty complaint regarding the “set it and forget it” trading system. This complaint triggered the review. How did the trading system perform in real time? Terrible. After 90 days, the purchaser of the trading system described the obliteration of his $20k trading account. After each loss, he wondered when the “adaptive algorithms” would actually start adapting and delivering profits.

For him, the only adapting was having to work overtime hours to pay off the credit debt of $5k. The money he borrowed to purchased the “set and forget” trading system. And his wife was none too happy. She warned him repeatedly to leave the family savings account alone, that they simply could not afford to lose $20k of their retirement savings. A hard lesson learned.

Wrapping things up

It’s pretty sad when you see multiple generations of trading hustlers. Reminds me of the annual fair that comes to my town. I have been attending the annual fair for nearly 40 years. And contained within the fair is the ‘Fortune Teller’, also known as Mistress Helga. I remember when I was a kid my mother dragged me into the tent. She wanted to know her future, and whether my father was being faithful. As I sat there, clutching my corndog, I had to listen to this stream of mumbo jumbo from a lady wearing a purple headscarf.

A few years later, I was once again dragged into the tent. This time, with my sister that wanted to know if her husband was “truly the one.” More mumbo jumbo. But Misstress Helga was now old and her daughter was running the show.

Even more years later, I was once again dragged into the tent with Catrina. She wanted to know if I was cheating on her. (I was) But this time, the fortune teller was the spawn on Misstress Helga. The fortune teller told Catrina that I was not cheating, but I had a wandering eye. That my heart could be contained by burning a magic candle every day for 30 days. The candle cost $10. It didn’t work.

Thanks for reading. And if you have ever had any experience with the Busby’s, would love to read your story below.

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6 Comments on "Pure Financial Academy: 2nd generation hustler?"

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MikeyG
Guest
Even more years later, I was once again dragged into the tent with Catrina. She wanted to know if I was cheating on her. (I was) But this time, the fortune teller was the spawn on Misstress Helga. The fortune teller told Catrina that I was not cheating, but I had a wandering eye. That my heart could be contained by burning a magic candle every day for 30 days. The candle cost $10. It didn’t work. I have to question if your reports are true, (I don’t believe what the Busby’s are selling) but you should be ashamed to… Read more »
Jacquot
Guest
Mr. Moore, I’d appreciate knowing what proof you obtained prior to reaching your cocksure conclusion that Tom Busby is Will Busby’s father, which also caused you to make comments such as “It’s pretty sad when you see multiple generations of trading hustlers. Reminds me of the annual fair that comes to my town.” During several webinars I have listened to during the past few years, Will Busby was questioned about having any relationship to Tom Busby, and he categorically denied knowing him. A post on Futures I.O. also acknowledges that as well (https://futures.io/trading-reviews-vendors/14372-pure-financial-academy-www-purefinancialacademy-com-2.html … August 24, 2014 @ 4:37 AM… Read more »
Rob B
Guest
“After 90 days, the purchaser of the trading system described the obliteration of his $20k trading account. After each loss, he wondered when the “adaptive algorithms” would actually start adapting and delivering profits.” Emmett, do you show this stuff to the regulators?? This con artist is selling a system he has never traded profitably and yet makes wild claims to get people to buy this complete nonsense trading method. How can this not be illegal when the regulators supposedly do some regulation of this industry? Gee, how many people have to be scammed out of their life saving before the… Read more »
Cyn
Guest
“Even more years later, I was once again dragged into the tent with Catrina. She wanted to know if I was cheating on her. (I was) But this time, the fortune teller was the spawn on Misstress Helga. The fortune teller told Catrina that I was not cheating, but I had a wandering eye. That my heart could be contained by burning a magic candle every day for 30 days. The candle cost $10. It didn’t work.” That was the most interesting part of this review. Especially the last sentence. That one sentence sums up most of the chart indicators… Read more »
dtchurn
Guest
Good to finally see a review of one of the Busbys. I was hoping there would someday be a review of DTI proper as TomBusby has been a staple of the carnival moneyshow circuit for over a decade. I had attended a free ad webinar of DTI and it was pretty horrendous that Busby sounded just like a used car salesman while selling nothing but promises for a “diversified” selection of products, more like a smorgasbord of churn chow dishes. Within 5min of the webinar I got a sales call from DTI and it was quite a chore to finally… Read more »
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